- By Sasha Gary
Thanks to covid-19, drive-in movie theatres are making a comeback! The very first drive-in opened in Las Cruces, New Mexico (1915) followed by the first U.S. location in Comanche, Texas (1921). In May of 1933, chemical company magnate Richard M. Hollingshead, Jr. received a U.S. patent on the drive-in theatre and opened one on June 6 of that year in Pennsauken, New Jersey. He advertised using the slogan, “The whole family is welcome, regardless of how noisy the children are!” The concept caught on nationwide; among its advantages was the fact that older adults with children could take care of their infants as they watched a movie and young adults found drive-ins ideal for a first date. Perhaps the biggest draw — the price! Admission was much lower than mainstream indoor cinemas. By 1951 there were 4,151 drive-in movie theatres in the United States. Today, there are less than 300 operating worldwide.
With Southern California movie theatres and multiplexes closed due to coronavirus restrictions, drive-ins are the place to be! One of the only drive-ins located within L.A. County, the Paramount is open with some now familiar social distancing guidelines: you must stay in your car, be parked at least nine feet from other vehicles, and for trips to the snack bar and bathrooms, masks and social distancing will be enforced. New films, popular classics, and some concert films are being offered. And general admission is only $10!
For things happening at the Paramount, click here.